Big changes have been happening throughout the online betting market in recent years as it has become much more accessible and has a much wider variety of options too, and with attitudes towards online betting and gambling as a whole also changing, a much wider audience have found themselves turning to the online services as their favourite form of entertainment. The growth has also led to plenty of innovation in some of the biggest and most sought-after features, but what are the favourites?
Expansions into esports – The fastest growing of sports entertainment options is certainly within esports as many big betting sites like these have started to offer odds on a wide range of games, but with the free livestreamed nature of the games it has allowed for a big change for many betting sites to broadcast the games on the same pages as the bets – this means you can bring everything under one roof, and watch your favourite esports games whilst participating in the betting market for them. With other favourite features like live and in-play betting, having them perform with each other side by side is a great addition and has changed betting for many new and existing players alike.
Make your own wagers – Another big feature that has started to become more prominent is within the option to create your own betting market – if there’s a game that you follow that isn’t as big, or a sport with upcoming matches that aren’t covered by a betting site, there are now options from many that allow you to submit these games and the bookmaker will provide odds and create the market for you to wager on – this allows much more flexibility particularly in sporting and gaming scenes that are much less represented, or with more niche events that receive less coverage.
Transparency – It may seem strange to put this as a feature on the list, but with so many different operators now setting up in the online space as land-based options continue to close and a much wider market than ever before across all sporting events and gaming events too, having transparency in service and terms is more important than ever. Rule and regulation have changed in recent times too to continue to push further transparency and to benefit from a more consumer focussed approach – as betting sites continue to grow, these transparency opportunities will only continue to grow.
Betting sites are going through a lot of change and innovation, and newer opportunities may be much less recognizable than before, but are certainly much better, and are certainly worth checking out!